The Studio of David Inocencio and Minette Siegel

Birkenstock

The Shoe Show, Las Vegas, 2000

In 2000 and 2001, Inocencio/Siegel helped Birkenstock add some show business to the shoe business at the Las Vegas Shoe Show. At a special event mounted for Birkenstock’s top stores and salespeople, Inocencio/Siegel and AV Technica staged a multi-image fashion show in which wide-screen projections of “New for Spring” shoes were enhanced with live runway modeling of key shoe styles. In creating the projections, Inocencio/Siegel montaged the product shots of Birkenstock shoes, with suitable panorama photographs to capture the spirit of the shoes. The history of Birkenstock as well as filmed interviews with top store owners were other elements to the presentation.

Shoe Show 2001

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